Ulrike Elisabeth Döpp

I am a Marketing Director who believes in achieving growth by creating analytically driven consumer-oriented strategies, that produce lasting values by tapping into the whole palette of online and offline CRM tools.

Photo by  Vera Comploj

Photo by Vera Comploj

Resumé

Born November 1978 in Munich, Germany; daughter of Dr. Siegmar Döpp, professor for Classical Philology and Elisabeth Döpp, non-fiction author

Experience

Maternity Leave (August 2019 - beginning of 2021)

Her Online Network (2019 - present)

Angel investor

Networking app for women to share stories and interact personally and professionally.

IT’S RE:LEASED (2019 - present)

Freelance Consultant

Online fashion subscription service, where women can rent brands such as Stine Goya, Totême, DAY Birger et Mikkelsen, Filippa K and Hope.

AKIND (2019 - present)

Member Of Board Of Advisors

A sustainable jewelry line made from ethically sourced materials, recycled gold and lab grown diamonds.

AGENCY V (2006 - August 2019)

Partner (with Adam Friberg, Julia Menthel, Federico Corneli)

Main tasks: New business & acquisition; client consulting on omnichannel market strategy, expansion, market analysis; team building, recruiting and success control

Director Scandinavian offices (2015 - August 2019)

Clients: Stutterheim, Scotch & Soda, Stine Goya, Ace & Tate, Weekday, Monki, Heliot Emil, Pitti Uomo, Revolver trade show

Achievements: Acquisition of new business segments (events and trade shows); securing 4-5 trend defining shows per season during CPH Fashion Week (Heliot Emil, Mfpen, Sunnei); joined forces with AVAVAV FIRENZE (owned by Adam and Linda Friberg) in spring 2019 to create hybrid of agency with digital showroom, retail, online store and event space; recruiting of senior staff with retention of 4 years in average

Director  NYC Office (2010 - 2015)

Clients: Henrik Vibskov, Wood Wood, Stine Goya, Bijules, Zana Bayne, MYKITA, Christian Wijnants

Achievements: Acquisition of new business; securing of several covers (W, Interview, InStyle) as well as celebrity placements (Rihanna, Lady Gaga, Beyoncé, Madonna); securing three trend defining shows during NY Fashion Week (Telfar, Zana Bayne); recruiting of senior staff with a retention of 4 years in average

Director Berlin Office  PR Department (2006 - 2010)

Clients: Ganni, Raf by Raf Simons, Cushnie et Ochs, Henrik Vibskov, Wood Wood, Soulland, Stine Goya, Christian Wijnants, Monki, Weekday, Wendy & Jim, Swash, Mercedes-Benz Fashion

Achievements: Acquisition of new business; PR and guest management of shows during Paris Mens Fashion Week (Henrik Vibskov, Boris Bidjan Saberi), Copenhagen Fashion Week (Stine Goya, Soulland), Berlin (Anglomania, Cushnie et Ochs, Mercedes Benz); recruitment of senior staff with retention of 5 years in average

Acne Studios & Andreas Murkudis / Berlin (2006)

Shop Manager

Achievements: Liaise between Andreas Murkudis and Acne HQ; buying of first three seasons, merchandising, recruitment

BREAD and Butter Trade show / Berlin (2005)

Sales Manager

Achievements: Acquisition of 100+ brands for Street Wear Area Street Couture, three editions of the trade show in Berlin and Barcelona; development of Special Interest Area Studio; publication of documentation of street culture history in collaboration with Streetwear Today Magazine

Totem Fashion / Paris & Berlin (2000 - 2004)

Press Consultant

Clients: Wendy & Jim, Raf Simons, Walter van Beirendonck, Hotel, Lara Bohinc

Tasks: PR, management of shows and events in Berlin, management of German launch of Zoo Magazine, Production of coffee table book Stamm including exhibition at Andreas Murkudis featuring Dirk Schoenberger, Raf Simons, Wendy&Jim, Stephan Schneider, Lutz Huelle, Kostas Murkudis, Bernhard Willhelm

Junior Press Consultant (2000-2001)

 

Volunteer Experience

Graduation Jury Member at ESMOD Berlin

Coach for fashion brands at ERP Capital for Start-ups

Tutor Fashion School Vienna

Juror at Start Your Fashion Business by Berlin Senate

Tutor AMD Berlin

Tutor University for Art and Design Linz

2018 Student Mentor at Hamburg University of Applied Sciences

2012 Student Mentor at Bielefeld University for Applied Sciences

 

Education & languages

2018 Parsons School of Design NYC, Online Retailing

1998 - 2000 Ludwig Maximilians University Munich, Classical Chinese I & II

German/native, English/ fluent

 

Licenses & Certificates

2019, Business of Fashion, Digital Marketing

 
 

Philantrophy

Advisory Board Member of Stora Systrarna (since 2019)

Stora Systrarna is an NGO organizing workshops about self-esteem, health and education of young women

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Endorsements

It is rare with people who has a crystal clear view of the fashion industry in general and PR in particular. But Rike is one of them. What is best about her view is that it evolves over time as well. This means that attending a meeting, dinner or event where Rike is present you can be sure that she will share her latest findings about society, Danish media landscape in rapid change, Influencer marketings ROI or whether or not a specific brand will succeed with its new distribution model. Just a few of many qualities which are interesting and most importantly critical when running a fashion business.

Rike is well-grounded in the PR craftsmanship, her role as a strategic advisor, the business of fashion, the logics of modern communication and tops that off with having a great network of people in the industry surrounding her. These people are often her friends - I guess they like to talk and work with Rike as much as I do.
— Johan Loman, Marketing Director / Stutterheim & Client for seven years
I’ve been working together with Rike since 2007 when she helped us and was a big part of the global launch of Monki. She has also helped us with positioning WEEKDAY & Cheap Monday. Recently she’s been working with us within AVAVAV in the brand positioning part. Rike is for me one of the best when it comes to Brand Building and have total understanding how you combine physical resources with digital. Rike’s global network has been of great help for us to build successful global brands.
— Adam Friberg, Founder Monki, Cheap Monday, WEEKDAY and AVAVAV & Client for ten years
I worked with Rike during my time at Kronaby. She supported our product launch at Kronaby and managed to secure both offline and online coverage in key magazines and influencers. As a client, I felt very comfortable working with Rike as she always delivered and ran the extra mile to place the brand/products in the right contexts. If you’re looking for a committed, result-driven and relationship-building PR firm, I can truly recommend Rike and Agency V.
— Apollonia San Contreras, Influencer Marketing Manager, Kronaby & Client for four years

Contact

Rike Doepp, 111 39 Stockholm, Sweden

rikedoepp at me dot com

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